Audi: The design of the Rings again rewarded

Audi Spyder e-tron ConceptThis year was the first international competition on the automotive industry organized by the Council of Design in Germany. For the inauguration, Audi won the plebiscite, including the jury, winning the title brand of 2011.

As usual, for this type of reward, one might question the legitimacy and independence of the organizing bodies. Here, it is nevertheless one of the oldest organizations dedicated to design in Europe, created by the impetus of the German government in 1953.
For his first contest devoted to car design. Most of the award was given to Audi. Brand of the Year and “Best of the Best” in seven of the 13 defined categories. These include the Spyder E-Class Concept in Tron, the LED lights in antireflective class technology in the Clubsport A1 Accessories.

Stefan Sielaff, Audi’s design director, prides himself on this, “given that it rewards the brand image as a whole, in terms of design and marketing.”

The award ceremony will be held Sept. 13, at the ceremony of the Night of Design, just before the public opening of the IAA. At the international automotive design, the award is in addition to other rewards obtained by Audi in the last month: Walter De’Silva, author of the A5 among others, was awarded the “Comprasso of Oro “Italian, and the A7 Sportback has received various awards, including the” Summit Design “Auto Bild earlier this year. In rings, the stroke of pen combines.Audi Spyder e-tron Concept

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