BMW soon details of its mark “i”

BMW i3 i8BMW will take the Friday afternoon press conference to present the public with its new brand “i”. With no doubt, new details on both models in the pipeline: the i3 and i8.

Earlier, this year, BMW announced the creation of a new brand within the manufacturer: “i”. This is actually a sub-brand responsible for marketing term electric or hybrid models. Two specific models were then proposed for launch around 2013. First, a city known as i3, and a sport called i8.

Since March, little information circulated about the new brand and its future products. BMW has decided to remedy this by announcing a press conference Friday afternoon. The goal is to present officially to the public its new brand “i”.

We should have new details on future models and why not have the opportunity tofinally discover the first prototypes before their big presentation at the IAA. New projects may also be disclosed as part of this press conference to be followed absolutely.

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